As a fashion trend expert, I have spent years studying the ever-changing world of fashion. From colors and silhouettes to materials and styles, trends are constantly evolving and shaping the way we dress. But have you ever wondered how these trends come to be? In this article, I will share my insights on how fashion trends are determined and the key players involved in this process.
The Role of Runways
Traditionally, runways have been the main source of inspiration for fashion trends. Major fashion houses and designers showcase their collections on the runway, setting the tone for what's to come in the fashion world.Clothing companies closely follow these runway shows and create similar styles and trends at more affordable prices for the mass market. Themes play a crucial role in predicting trends. Like colors, they have a "movement" system and typically change between 3-4 different seasons. It all starts with a small idea from a designer, gains popularity, and eventually fades away. This cycle repeats itself as new themes emerge.
The Influence of Culture and Celebrities
Throughout history, fashion has always been influenced by cultural, technological, economic, and social changes.These changes are reflected in the trends that emerge during different periods of time. In recent years, celebrities have become major trendsetters. From Beyonce's shimmering gold looks to Billie Eilish's oversized outfits, celebrities have a significant impact on what's considered fashionable. Luxury brands often maintain a trend for only one or two seasons before it trickles down to retailers who offer it at lower prices. This cycle continues until the trend eventually disappears.
Fashion bloggers play a crucial role in keeping us up-to-date on the latest trends. From traditional blogs to large social media presences, these influencers show us how to wear the latest looks and even create new trends.
The Power of Retailers
Mass markets and big fashion brands play a significant role in determining trends. When a trend emerges on the runway, retailers quickly produce similar products to meet the growing demand. Consumers who were once drawn to the trend will move on to the next big thing, leaving behind the obsolete trend. Today, there are fashion forecasting services that use new technologies, particularly artificial intelligence, to predict upcoming trends.AI is used to analyze social media text and hashtags, online collections from brands and magazines, and consumer behavior in e-commerce. This has accelerated the pace at which trends are adopted.
The Influence of Social Media
Social media has completely changed the game when it comes to fashion trends. With platforms like Instagram and TikTok, trends can spread like wildfire. Influencers with large followings can make a trend go viral in a matter of hours.This has shortened the lifespan of trends and made them more accessible to the general public. We have seen how haute couture trends quickly spread through copying, with bridge and fast fashion brands offering their own versions for a wider customer base. Designers, fashionistas, bloggers, and publishers flock to hot spots around the world to capture unique trends and immortalize them in their sketchbooks.
