As a fashion expert, I have observed that trends in the industry seem to come and go in cycles. It is often said that fashion trends tend to recur every 20 or 30 years, a concept known as the “20-year rule”. This means that a trend that was popular two decades ago is likely to make a comeback in a modernized form. This phenomenon has been noticed throughout history, with trends resurfacing approximately every 20 years. In the past, it was believed that a trend needed at least 20 years to gain popularity, fade away, and then return.
However, with the fast-paced nature of the fashion industry today, trends can come and go much quicker.
Luxury brands
may only maintain a trend for one or two seasons before moving on to the next big thing.Retailers
also play a role in this cycle, as they start selling the trend at reduced prices before eventually phasing it out completely. One interesting aspect of this cycle is the influence of Japanese fashion on Western trends. Styles like gyaru, decora, and lolita have made their way across the ocean and become popular among young Americans.This shows how trends can transcend borders and cultures, making them truly global phenomena. So why do people continue to follow these recurring trends? As a fashion expert, I believe it is because trends not only make us look fashionable but also reflect our personal style and identity. We want to be part of what’s “in” and express ourselves through our clothing choices. But what drives these trends to resurface after two decades? There are several possible reasons for this. One is nostalgia – people may long for the fashion they wore when they were younger or when they first discovered the internet. Another reason could be idealization – people may romanticize a trend that they wish they had participated in.
Each trend has its own unique lifecycle, and it is essential to have real-time data to understand its past, present, and future behaviors. The recurrence of fashion trends is a complex phenomenon that is influenced by human psychology, culture, and the cyclical nature of history. In recent years, there has been a shift towards sustainable fashion and the idea of a capsule wardrobe filled with classic pieces. This has led to a democratization of trend dissemination, making trends more dynamic but also more volatile. This is where trend forecasters play a crucial role. They provide fashion brands with valuable data on how a trend is expected to fare in the coming months.
We have seen how trends can spread through copying, with haute couture styles being replicated by bridge and fast fashion brands for a wider customer base.
